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Recruiting and Selection Online Career Centers Self Assessment - Exercise - Perspectives - Examples - Back to the Toolbox
Exercise: Scout the Competition Conduct an Internet job search for an open position that your organization is currently trying to fill. If you don't currently have an open position, search for the most recent position your organization did fill. Search the following sources for information:
How does your organization's corporate website compare to the sources you searched? Does it have more or less information designed to encourage job seekers to seek employment? Based only on the information provided by the sources above and your organization's corporate website, with which organizations would you consider applying for a job? The Internet is here and it's here to stay. According to the Pew Internet and American Life Project, as of June 2005, 68% of Americans had Internet access...and as of January 2005, 44% of Americans had used the Internet at least once to look for info about a job. The Newspaper Advertising Association recently reported that the Internet adoption curve has been much more rapid than any other broadcast media. It took the Internet five years to reach an audience of 50 million people, compared to 38 years for television and 13 years for radio. Most research suggests that the Internet is rapidly becoming more accessible to a much larger audience across all demographic groups and along with that access comes more use and reliance on online resources for news, weather, entertainment, and job information. ERC's 2005 Online Career Center Study (which analyzed over 1,700 corporate websites) found that about 74% of corporate websites had an online career center (a portion of their website devoted to recruiting). The study, which also investigated the habits of over 1,100 job seekers, found that over 80% almost always or always visited employers' websites when looking for a job. It appears that while Internet access and usage continues to quickly expand, some employers are still slow to adapt in terms of the information and tools they make available on their corporate websites for job seekers. As a result, those organizations that are proactively taking the initiative to build informative and user-friendly career centers on their sites have a significant competitive advantage for talent in today's recruiting market. The emergence of the .jobs domain name in 2005 further underscores the importance to employers to "catch up" in their ability to effectively utilize the Internet to attract top performers now and in the future. Below are some examples of online career centers maintained by 2005 NorthCoast 99 winners.
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